Our professional hair color products use a higher ratio of peroxide to achieve lighter lights than any other color line. With our micro-pigment technology, our reds are bolder, more vibrant and longer-lasting than ever before. Red is bold and beautiful.but it’s also prone to fading. Just apply the color formula and you’ll obtain your desired color. We’ve added a specific amount of color corrector to each shade so you don’t have to. Every shade at every level of the Advanced Coloration system has been carefully formulated to counteract residual pigment undertones. To make things easier for you, we’ve taken the guessing game out of the color formulation process. Our micro-pigment technology (LINK TO COLOR CHEMISTRY) enables more color to be deposited into each hair shaft for more vibrant, long-lasting color. We offer you an extensive color palette of 71 true tone inspired shades. Our professional hair color products are developed and manufactured in Italy – the art, beauty and fashion centre of the world. Simply…they will experience the best hair color available. With our unique micro-pigment technology, your clients will experience virtually no color fading, no damage or dryness, little or no scalp irritation or staining, and a light, pleasant smell in place of the pungent ammonia odor. As a liquid, MEA can process color for up to two weeks after it’s first applied, increasing hair dryness. Hair color products that claim to contain zero ammonia have most likely substituted it with MEA.
MEA (monoethanolamine) is even more harmful. Most other hair color products contain 3-4% ammonia which continues to process color and inflict damage on hair until it dissipates several hours later. Color will stop processing after 30 minutes, so leaving color on longer will not damage the hair or darken the target color. We use less than 0.5% ammonia in our products – just enough to process the color effectively without drying out the hair. Our unparalleled, preservative-free color technology will help you realize your vision of becoming a leader in a new era of beauty and sustainability.Īdvanced Coloration professional hair color products maximize the rich coloring capabilities of ammonia while minimizing damage to the hair. Our product prices will reduce your inventory costs and increase your salon profits. Our rich Italian colors will ignite your imagination and infuse new life and luminosity into your color palette. Your client is your work-of-art and our professional hair colors are your inspiration. You are an artist - driven to create and cultivate style and beauty. Advanced Technology Gorgeous Italian Color Lustrous ShineĪt Advanced Coloration we share your passion for hair.
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